Ryan Leatherbury

Business. Tech. Life

Why I’m Going to Work at AlienVault

by When the recruiter first contacted me, I didn’t know much about AlienVault. I quickly learned that they are a fast growing, private company with about 200 employees that provides security monitoring software for mid-sized businesses. It didn’t take me long to realize they had a very good thing going and that I wanted to…

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3 Ways to Help Your Product Team Begin With the End in Mind

by When beginning a new release, feature development phase or sprint, having a shared understanding of the end goals across a large team is a challenge. But there are some simple tools that I’ve found really help product teams start off with the end in mind. Write a Mock Press Release. This is a method…

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Your Life as a Business Model

by I’m a big fan of simple ways to look at complex patterns. I’ve realized that a lot of business problems boil down to not clearly defining the relationships between the day-to-day activities and end results. So tools like Business Model Canvas really help you see the essence of a business and how you can…

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A Primer on Business Metrics with Lean Analytics

by There are 2 types of companies: Ones that track business metrics and ones that should. If you’re in a company that does, you’ll want to check out Lean Analytics by Alistair Croll and Benjamin Yoskovitz. So can you relate to this one? How will we know we’re successful with the product launch? You need…

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Building a Virtual Advisory Board

by You’ve probably heard the saying that you are the average of the five people you spend most of your time with. Chances are, you’re a good reflection of the people you surround yourself with. Even though here’s no substitute for the real life relationships which really shape our lives, there is no reason you…

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5 Must-Read Books on Building Great Products

by Product development is 1 part learning good habits and 1 part breaking bad ones. I cringe thinking back to the days of writing a 100-page product requirements document and throwing it over the wall to the development team. Long business plan documents based on rosy assumptions. Thick product specs. No customer demos until the…

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INFOGRAPHIC: The ABC’s of Product Management

by ¬†easel.ly       by

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10 Things Non-CEOs Can Learn from The CEO Tightrope by Joel Trammell

by Joel Trammell’s CEO Tightrope is an excellent book written by a CEO for CEOs. But you don’t have to be a CEO to take away some very important lessons about business and leadership. His insights are squarely aimed at other CEOs in tough roles where there is no formal job description, no instruction manual…

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INFOGRAPHIC: An Intro to Prioritizing Software Features

by There are many ways to rank software features that range from relative prioritization to more specific valuation methods. The key is aligning the value model of the product to the strategic goals of the company . This intro example is based on a simple weighted method that could be further broken out and re-ranked…

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Putting Style above Function

by My little girl loves to take pens from my desk and leave me scrounging for whatever odd pen or pencil that I can find. The other day, I managed to find one pushed way back in a drawer that she missed. Not long after starting to write with it, the pen inadvertently snapped shut….

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