Ryan Leatherbury

Business. Tech. Life

Why I’m Going to Work at AlienVault

by When the recruiter first contacted me, I didn’t know much about AlienVault. I quickly learned that they are a fast growing, private company with about 200 employees that provides security monitoring software for mid-sized businesses. It didn’t take me long to realize they had a very good thing going and that I wanted to…

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3 Ways to Help Your Product Team Begin With the End in Mind

by When beginning a new release, feature development phase or sprint, having a shared understanding of the end goals across a large team is a challenge. But there are some simple tools that I’ve found really help product teams start off with the end in mind. Write a Mock Press Release. This is a method…

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Your Life as a Business Model

by I’m a big fan of simple ways to look at complex patterns. I’ve realized that a lot of business problems boil down to not clearly defining the relationships between the day-to-day activities and end results. So tools like Business Model Canvas really help you see the essence of a business and how you can…

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A Look at Martin Ford’s Rise of the Robots

by In 1952, Kurt Vonnegut wrote his first novel, Player Piano about a future society that is completely automated with no need for human workers. This created a split between the upper class which owned the machines, and everyone else. 63 years later, in Rise of the Robots, Martin Ford makes the case that we’re…

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A Primer on Business Metrics with Lean Analytics

by There are 2 types of companies: Ones that track business metrics and ones that should. If you’re in a company that does, you’ll want to check out Lean Analytics by Alistair Croll and Benjamin Yoskovitz. So can you relate to this one? How will we know we’re successful with the product launch? You need…

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Building a Virtual Advisory Board

by You’ve probably heard the saying that you are the average of the five people you spend most of your time with. Chances are, you’re a good reflection of the people you surround yourself with. Even though here’s no substitute for the real life relationships which really shape our lives, there is no reason you…

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Do More by Creating a Sense of Urgency

by Sometimes the more options you think you have, the more complacent you become with the status quo. It’s easier to kick the can down the road to tomorrow than make a tough decision today. But what if you mentally backed yourself into a corner to force decisive, quick action and decision? Robert Greene describes…

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5 Must-Read Books on Building Great Products

by Product development is 1 part learning good habits and 1 part breaking bad ones. I cringe thinking back to the days of writing a 100-page product requirements document and throwing it over the wall to the development team. Long business plan documents based on rosy assumptions. Thick product specs. No customer demos until the…

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How a Giraffe Mastered Audience Engagement

by Over the break, our family visited a massive Christmas light show, and the only thing more impressive than 3.8M synchronized lights was an act by a mechanical giraffe and tortoise. Aside from being entertaining, they were a textbook example of how to engage an audience. The same rules apply if you’re putting on a…

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10 Things Non-CEOs Can Learn from The CEO Tightrope by Joel Trammell

by Joel Trammell’s CEO Tightrope is an excellent book written by a CEO for CEOs. But you don’t have to be a CEO to take away some very important lessons about business and leadership. His insights are squarely aimed at other CEOs in tough roles where there is no formal job description, no instruction manual…

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