Ryan Leatherbury

Business. Tech. Life

Building a Virtual Advisory Board

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You’ve probably heard the saying that you are the average of the five people you spend most of your time with. Chances are, you’re a good reflection of the people you surround yourself with.

Even though here’s no substitute for the real life relationships which really shape our lives, there is no reason you can’t extend your circle to include leaders and public figures that you don’t rub elbows with every day.

The idea is to create a virtual advisory board or cabinet of people you probably don’t know in real life, but who you want to pattern your life and work after in certain areas.  There’s never been more open access to thought leaders than now who are writing books & blogs, posting videos and creating other content that gives you deep insight into how they approach things.

You could include people from another era on your team as long as there is enough written by or about them.

When you come across a challenge or have an idea, think through how that cabinet member would advise you to take action.

How would you explain a decision you need to make to a cabinet member.

What would they ask you? How would you respond?

For instance, a lot of people look up to Elon Musk as the entrepreneur who made us think big again. So if you dream big about new technology projects, why not include him on your cabinet?

If you need leadership advice, what about consulting with George Patton? Or John Maxwell in the living realm?

You might find that conversations that never actually happen can influence you a great deal.

It sounds strange, but you can actually get some clarity this way.

I recently faced a decision with a lot of trade-offs on what type of customer to target with a product I was responsible for. I thought through a CEO I have a lot of respect for would approach the problem and that really made things clearer.

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Ryan Leatherbury • April 12, 2015

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